fact, we can test the nature of the press medium, for anybody 
who appears only in the newspaper is, by that token, an 
ordinary citizen.

     Wallpaper manufacturers have recently begun to issue 
wallpaper that presents the appearance of a French newspaper. 
The Eskimo sticks magazine pages on the ceiling of his igloo to 
deter drip. But even an ordinary newspaper on a kitchen floor 
will reveal news items that one had missed when the paper was 
in hand. Yet whether one uses the press for privacy in public 
conveyances, or for involvement in the communal while 
enjoying privacy, the mosaic of the press manages to effect a 
complex many-levelled function of group-awareness and 
participation such as the book has never been able to perform.

     The format of the press—that is, its structural